In favour of the home team

RIINA KINDLAM, Tallinn 22. märtsil 2012

In early 2012 the president of Estonia asked people to come up with reasons why it's great to live in Estonia and to post them on his Facebook page. Over 1000 reasons were submitted and voted on by the online public. A handful were later displayed on bus shelters and streetposts including this one.

In favour of the home team
One of "100 reasons why it's good to live in Estonia!" – "Untouched nature, which you can actually touch," submitted by Marge. The logo in the lower right corner reads: Ma armastan Eestimaad – I love Estonia or the country that is Estonia. MAA = land, as well as country.

The project was also summarised as "100 Eesti eelist". An EELIS can be an advantage, asset or virtue. Also a preference or priority: Ma eelistan = I prefer. It comes from the word EES – to be in front, to lead.

NB – Marge is not pronounced like Marge Simpson, since there is no such thing as a silent E in Estonian. You pronounce every letter and therefore the G here is hard ("Mar-geh").