Sirje: Bernadette, how many submissions there were for the logo competition in total?
Bernadette: 15 designers submitted 36 entries to the Eesti Päevad 2014 Logo Competition.
Sirje : Did all Australia participate in the logo competition, or were the works mostly from Melbourne? Who were allowed to compete?
Bernadette: The entries came from all over Australia as we had advertised in Meie Kodu, newsletters in each state and on Facebook. We even had an entry from Tanzania. It was stated in the criteria that anyone with Estonian connections was encouraged to enter.
Sirje: How was the overall artistic level of the designs? And the ideas for the logo, was it difficult to pick one from so many?
Bernadette : There were some very exciting designs submitted to the committee. In shortlisting the designs the committee followed the criteria. This made the job a little easier. Unfortunately not all entries adhered to this re: deadlines, originality, display of correct information, a reflection of the location; and most importantly that the design worked well, both enlarged and reduced, which is the case for the traditional Eesti Päevad badge. The decision by the committee was unanimous.
Sirje: How do you see the creativity aspect, were there good variety of ideas for the logo? Was it difficult to pick one from so many?
Bernadette: There was a broad range of designs coming from a seemingly diverse age group and talent pool. Some designs lent themselves very well to t/shirts and posters, others to stubby holders and stationary, and a few to badges. This final aspect is what gave the winning entry by Clara Chung the cutting edge. Her winning logo design will look great on all of the souvenirs, stationary and merchandise.
Thank you Bernadette for giving some insight of the XXV Eesti Päevad logo competition process.
I guess from now on we will be seeing the logo a lot, so that it can inspire many people for participation in Melbourne at the end of 2014!
|The LOGO for XXV Estonian Festival chosen!|